This stuff originally came out in 2007 with Cap'n dressed like a mummy. I didn't find out about it until 2015 (my original 2015 post) and now I look for it every year! The box art is amazing and didn't change, but I'm biased with an attraction to anything glow-in-the-dark green and Halloween themed. It seems like they skipped 2018 as I couldn't find it anywhere, so that's why I'm so excited about it this year.
It's pretty rare for cereal to have a toy in them anymore, but I feel like the effort put into the theme here more than makes up for the lack of prize. It tastes just like any other crunch berry cereal, but the milk turns green! No, it doesn't glow and the green is pretty off base, but in my eyes, this stuff beats out all the General Mills monster cereals like Count Chocula and Boo Berry. Disagree? Tell me why. No one where will talk to me about it, so you might as well.
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Thanks for discussing this with me!